Hemel Hempstead BID was successful at ballot:
A Business Improvement District (BID) is a business-led and business-funded body formed to improve a defined commercial area. BIDs charge a levy to local businesses in return for providing services over and above the usual council provision.
A BID for Hemel will provide substantially more funding for improving and managing the town centre environment. It will also create a wider business community, engaging members and partners from all sectors.
The BID focuses on a defined commercial area. There are now over 270 BIDs in the UK and the BID concept has become a well-established model for town and city centre regeneration. A BID can only be formed following consultation and a ballot in which businesses vote on a proposal or business plan for the area.
BIDs must go through a renewal ballot process to secure another term of up to five years. Over 90% of BIDs receive a ‘yes’ vote at renewal, providing a strong endorsement of the benefits from BID members.
Place marketing is a key part of the BID. The BID will deliver online media and a calendar of exciting events to raise the town’s family-friendly profile to a wider audience and attract more visitors. These will be measured against a strong and specific set of KPIs, defined by the BID steering group to ensure that real value is delivered for businesses.
The BID will promote Hemel via social media channels such as Facebook, Instagram and Twitter. All BID business will be able to supply content and messages, which the BID will amplify via these channels to ensure we reach our target family demographic.
The BID will develop an engaging and informative consumer-facing website, which will work alongside the social media channels. It will provide a strong platform for promoting what Hemel and local businesses have to offer, from markets and events to news and special offers.
The message from local businesses is clear: to drive footfall we should be targeting a family audience. The BID will provide a series of events focused around the school holidays to encourage families to come and spend more time in the town.
The BID will provide a ‘Travel to Hemel’ awareness campaign, targeting those within a 30-minute drive time. The aim will be to ensure that this core customer base is aware of the quickest, cheapest and most efficient ways of visiting the town.
Improving the presentation of the town’s public spaces is a major part of creating a brilliant experience for residents, visitors and local workers.
The BID will fund additional cleaning of public spaces within the town, enhancing rather than replacing the work already carried out by the council. Businesses will be provided with a dedicated hotline to call to report spot issues including graffiti, spillages and chewing gun. This will ensure that the town looks its very best, particularly at key times of the year.
The BID will work with the major shopping centres to expand the recycling schemes already available to tenants. This will help to reduce the cost for businesses and benefit the whole town.
Working in partnership with the council, the BID will ensure that businesses across the town are satisfied with the current street cleaning schedule. Our aim will be to ensure that cleaning is targeted at times when it is most needed, such as key shopping weekends.
If we want to attract more families to Hemel, it’s vital that we reassure them that the town is not only friendly and welcoming, but also safe and secure.
A team of uniformed Street Ambassadors will welcome visitors, providing information about what events are taking place and answering any questions they may have. The Ambassadors will also liaise with businesses to ensure that any concerns can be resolved as quickly as possible, with a focus on the reduction of anti-social behaviour and cleaning issues.
The BID will operate a Child Safe scheme, with designated stores in the town used as safe spaces for any lost children to go to. This will provide visiting families with the peace of mind of knowing that everything is being done to make Hemel an even safer town to visit.
The BID will provide an online information sharing system, allowing businesses to report and share information on anti-social behaviour and shop theft.
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